Simon Heikkila - Writinghttps://simonheikkila.com/writing/Field notes on business diagnosis, systems, AI-assisted building, and shipping.en-AU66 Repos, One Person, and the Difference Between Building and Shippinghttps://simonheikkila.com/writing/sixty-six-repos/https://simonheikkila.com/writing/sixty-six-repos/Mon, 13 Jul 2026 14:00:00 GMTAI made it possible for one person to build across dozens of products. It did not make finishing automatic. My ship rate is still under 20%.The Last 20% Takes 80% of the Workhttps://simonheikkila.com/writing/last-twenty-percent/https://simonheikkila.com/writing/last-twenty-percent/Mon, 06 Jul 2026 14:00:00 GMTAI can produce a convincing prototype quickly. Production starts where the demo ends: edge cases, accessibility, security, mobile, and the boring paths nobody applauds.The Three Things That Are Actually Brokenhttps://simonheikkila.com/writing/three-things-broken/https://simonheikkila.com/writing/three-things-broken/Tue, 07 Apr 2026 14:00:00 GMTEvery business problem I see falls into one of three categories. Most founders are treating the wrong one.Why Your Pitch Deck Doesn't Work (And It's Not the Slides)https://simonheikkila.com/writing/pitch-deck-doesnt-work/https://simonheikkila.com/writing/pitch-deck-doesnt-work/Tue, 31 Mar 2026 14:00:00 GMTInvestors don't reject decks. They reject narratives. The problem is almost never what you think it is.I Was a Vet for 8 Years. Here's What It Taught Me About Business.https://simonheikkila.com/writing/vet-to-business/https://simonheikkila.com/writing/vet-to-business/Tue, 24 Mar 2026 14:00:00 GMTDiagnosing a business problem is the same skill as diagnosing a sick animal. The patient can't tell you what's wrong — you have to figure it out from what they're doing.