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Hire Me to Fire Me

You're stuck because:

  • 01 Your Pitch Doesn't Close
  • 02 Your Pipeline Doesn't Convert
  • 03 Your Systems Don't Scale
  • 04 Your Story Doesn't Stick
  • 05 Your Team Can't Deliver
  • 06 Your Time Disappears into Busywork

I'll learn your business, diagnose the problems, fix them, then I'm gone.

01

I Can't Raise Money

You're too deep inside your business to see what investors need to hear.

You know every detail, every metric, every feature. So you explain everything.

Then you get the email: "Not quite ready for us." Meanwhile, that competitor with half your traction just raised $5M.

The fix:

2 weeks. A story investors can't ignore.

Fix My Pitch
02

My Website Doesn't Convert

Your website is a glorified business card from 2019.

It looks 'professional' but feels dead. The copy sounds like everyone else.

Every visitor who doesn't convert is going straight to your competitor.

The fix:

3 weeks. A 24/7 sales machine.

Fix My Website
03

I'm Doing Everything Manually

You are the CEO, support, sales ops, and the intern.

Manual follow-ups. Copy-paste proposals. Scheduling back-and-forth.

You're burning 15 hours a week on tasks a robot should handle.

The fix:

4 weeks. You get your life back.

Automate My Business

Why should you listen to me?

Product Leader (5 years)

  • Product Manager at Simble (ASX:SIS) — led 24 developers across 3 teams to IPO
  • Co-founded ChildsPass — grew from 0 to 600 partner locations in 6 months

Systems Fixer (6+ years)

  • $10M+ raised via pitch decks across multiple startups
  • $1.5M/year revenue lift via automated nurture sequences
  • 8-year Advisor to Astronaut Capital

The Unusual Background

  • 8 years as a veterinary surgeon — diagnosing problems under pressure
  • Systems thinking: find root causes, not symptoms

The Point:

When I diagnose your business problem, I'm using 20 years of pattern recognition.

I've probably seen your problem before.

Best Fit

Seed to Series B founders • Service businesses doing $500K–$10M • Operators who want results, not reports

01

The Mortgage Broker

Problem

22% of pre-approved leads were converting. The rest ghosted after the first call. Manual follow-up was eating 15 hours/week.

Fix

Built a 90-day automated nurture sequence: personalized check-ins, rate alerts, milestone reminders. Zero manual effort after setup.

Result 34% conversion rate. $1.5M/year extra revenue. Built in 4 weeks. Still running 2+ years later with no maintenance.
02

The Rejected Founder

Problem

Series A founder with strong metrics but 6 months of 'not right now' from VCs. Deck was 47 slides of product features.

Fix

Killed 30 slides. Rebuilt around one story: the market shift only they could capture. Two weeks of iteration.

Result 3× investor close rate. Closed the round in 8 weeks. Same metrics. Different story.
03

The Invisible Store

Problem

Quality products, decent site, flatlined at $40K/month. Competitors with worse products ranking above them.

Fix

SEO content strategy + targeted ad campaigns on high-intent keywords. No site redesign needed.

Result 10× revenue in 6 months. $400K/month run rate. Still growing. Now hiring.
01

Diagnosis Call

30 minutes. Find the real bottleneck.

02

One-Page Proposal

Fixed scope, timeline, price.

03

The Fix

2–8 weeks. I build it. No juniors.

04

The Handoff

You run it without me.

This works if you

  • Want solutions, not a cheerleader
  • Can handle the truth about what's broken
  • Have authority to implement changes
  • Value execution over consensus

Probably not a fit if you

  • Need someone to blame if things fail
  • Want to delegate your thinking entirely
  • Aren't ready to act in the next 30 days

Investment

Diagnostic Sprint

One problem. One solution. Two weeks.

  • Pitch deck, funnel, messaging

Retainer

Ongoing. Put out fires.

  • On-call triage
  • No recurring problems
Let's talk Discuss

Ready?

Your problem won't fix itself.