
Vet, then startups, now this.
Three careers that all taught the same thing: the convincing version is not the finished version.
I spent 8 years as a veterinary surgeon — emergency, surgery, general practice. Thousands of cases where the patient couldn't tell me what was wrong, so I had to work it out from observation, pattern recognition, and asking the right questions. When you're doing surgery at 3am, you don't have the luxury of being wrong about the diagnosis.
Then I spent 5 years in startups. Started in B2B sales and signed 200+ businesses. Moved into product, rebuilt the platform, led 24 developers across 3 teams, and helped take Simble through to its ASX listing. I saw every way a product can look finished without actually being finished — and learned that the last 20% is where most of the work and most of the value lives.
Now I do the same thing for founders who have a prototype, a build that breaks under real use, or a feature that needs to ship on a date. I take the messy version, finish the parts that matter, and hand back software your customers and your team can depend on.
How I work
Short engagements with clear endpoints. I don't do retainers that drag on — the goal is always to make myself unnecessary. Build the thing, document it, hand it over, leave.
I do all the work myself. No team, no subcontractors. When you hire me, you get me.
Based in Brisbane. Work with clients everywhere.
Recent results include a $3M revenue lift for a mortgage broker, a seed round closed in 60 days, and a 35% faster VC fundraising cycle. See all case studies.
Want to see if I can help?
30 minutes. No pitch. Just a conversation.