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Simon Heikkila
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Writing

Thoughts on diagnosis, systems, and getting things unstuck.

Apr 8, 2026

The Three Things That Are Actually Broken

Every business problem I see falls into one of three categories. Most founders are treating the wrong one.

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Apr 1, 2026

Why Your Pitch Deck Doesn't Work (And It's Not the Slides)

Investors don't reject decks. They reject narratives. The problem is almost never what you think it is.

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Mar 25, 2026

I Was a Vet for 8 Years. Here's What It Taught Me About Business.

Diagnosing a business problem is the same skill as diagnosing a sick animal. The patient can't tell you what's wrong — you have to figure it out from what they're doing.

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Simon Heikkila

I fix broken systems so you can get back to building.

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