What actually happened.

Not testimonials. Not logos. What the situation was, what got built, and what the numbers looked like after.

Case files

What changed, and what happened next.

Client names are anonymised. Each case file explains the situation, the work, and the measured result.

Financial Services / 4 weeks

Problem

Strong lead volume, but only 12% of enquiries converted to pre-approvals. Warm prospects went cold while busy brokers tried to catch up.

Intervention

Mapped the lead lifecycle and built a 90-day nurture system segmented by intent, with personal follow-up that ran automatically.

Result

12% to 34% conversion. $3M additional revenue in year one.Read the full case file

B2B SaaS / 2 weeks

Problem

Six months of investor meetings and no term sheets. A 47-slide feature tour explained the product but never made the market feel urgent.

Intervention

Cut 30 slides and rebuilt the pitch around why the market had to change now, why incumbents could not solve it, and why this team could.

Result

3x investor close rate. Seed round closed within 60 days.Read the full case file

Sustainable Packaging / 2 weeks

Problem

A working pilot and a Fortune 500 meeting, but a generic sustainability deck gave procurement no commercial reason to change suppliers.

Intervention

Reframed the pitch around buyer risk, total cost, internal objections, and the case procurement needed to take to the CFO.

Result

Framework reused across three enterprise pitches and adopted as the startup's sales approach.Read the full case file

Venture Capital / 3 weeks

Problem

A strong track record was buried in a thesis too complex for LPs to remember, repeat, or carry into their own investment committees.

Intervention

Condensed the thesis into a 30-second hook, then built the verbal playbook, objection handling, and follow-up cadence around it.

Result

35% shorter fundraising cycle. Fund II closed faster than Fund I.Read the full case file

Happy to spend 30 minutes figuring out if the pattern fits.