A marketing site for a telehealth and in-clinic healthcare practice — gut health, women's health, plant-based therapy, weight loss. The brief was to look like a sanctuary, not a symptom checklist.
Why serif and cream, not clinical blue-and-white
Healthcare marketing defaults to blue, white, and a stock photo of a stethoscope. That palette signals "medical" but not "cared for." A warm cream background with a serif display face (paired with an italic accent for the words that matter — tailored to you, holistic well-being) reads as editorial and calm instead, closer to a considered publication than a booking portal. The restraint is deliberate: no gradients, no icons doing more work than the type.
Why five services, one line each
The services grid resists the temptation to write a paragraph per offering. Gut health, women's health, weight loss, plant-based therapy, and general care each get an icon, a name, and one sentence. A visitor scanning for their own situation should find it in a glance — the depth lives one click away, on each service's own page, not stacked on the homepage.
Why the practitioner sits above the fold, small
Telehealth has to answer "who am I actually talking to" fast, so the practitioner's name and credentials appear right under the headline — small, not a hero photo — enough to establish a real person is on the other end without turning the homepage into a personal-brand page.